I took the following steps to create this sketch
1. Drew a tag
Actually I am very unhappy with this outcome, but it was the first step of my drawing process anyway. As you can see, the end-result does not look very similar to this tag.
2. Created a sketch with a pen and redrew it with Copic markers. I like the outcome of my sketching. I am thinking about redrawing it with a different letter “R” though. I want to replace the round shape at the top of it.
3. Colorized and created shadow blocks
I also used Copic markers here as well
4. Added the shadows, highlights, tag and background
I think the color scheme is quite good. I have to refill my markers though and the highlights are a bit messy.